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Public Relations Manager

Department: Marketing & Communication
Location: Miami, FL

SUMMARY:  The Patricia and Phillip Frost Museum of Science is seeking a full-time Public Relations (PR) Manager. The PR Manager is responsible for developing and implementing a comprehensive PR strategy for all Frost Science programs, events and initiatives that build brand awareness, advance the mission and promote the value of the organization to all relevant constituents. This position will lead all public relations objectives on behalf of the museum, managing the Frost Science AOR and colloabrating with the museumís marketing team to establish overall communications strategies. This position will be responsible to outline a clear public relations plan that incorporates a comprehensive approach for media placements and awareness in regional and national publications. Reporting to the Director of Marketing and Communications, and working closely with the advancement and programming departments, the position will also work to enhance the museumís community presence and help to plan, promote and deliver a wide and frequent offering of events to the community.


  • Work collaboratively with other museum executives to ensure effective attainment of strategic annual goals and objectives
  • Work closely with the Online Communications Manager to align communications strategy along a variety of channels
  • Work strategically to increase Frost Scienceís profile and visibility on a local, regional, and national level through productive relationships with regional and national publications
  • Communicate clear direction to Frost Science AOR and work closely with them on all initiatives
  • Oversee media training with key museum staff
  • Lead any and all public relations initiatives and events, including press conferences, media stunts, media tours and desk sides
  • Write and distribute media pitches, news releases and media kits; circulate through approval process if applicable
  • Manage media inquiries including interviews, photo shoots and tours; supply key operational staff with logistical information and data sheets
  • Act as liaison for any all museum filming and video needs; provide assets to media and museum staff as needed
  • Act as primary contact to South Florida media; as well as a working knowledge of the local media landscape and its ongoing changes
  • Develop compelling story angles and secure placements with key media to garner awareness of upcoming events, programs and Frost Science general awareness
  • Work with top-tier lifestyle and entertainment national media including proactive pitching and relationship management
  • Implement PR tracking and metrics system to gather all media coverage (print, online, TV, Radio); ongoing analysis of results
  • Maintain press clips and tracking report; manage media and opportunity lists
  • Develop and oversee the implementation of the museumís comprehensive opening media campaign, including innovative press opportunities
  • Draft content for strategic deliverables including media recap and reports, briefing documents and talking points
  • Oversees the museumís Frost Science Young Patrons membership program for young professionals
  • Able to speak on behalf of the museum confidently and professionally, representing the museum at key city and community functions


  • Bachelorsí degree in public relations, marketing or related field and 3 to 5 years experience
  • Extensive knowledge of the public relations methodologies for a nonprofit institution
  • Demonstrated success in developing and executing major public relations campaigns
  • Ability to handle multiple projects at one time, meeting all deadlines
  • Adaptability and creativity
  • Excellent interpersonal and negotiating skills
  • Ability to train, direct, supervise, manage and motivate staff
  • Demonstrated excellence in communication, including writing and speaking skills
  • Must be extremely organized and diligent
  • Computer literate, including Microsoft Office
  • Requires exacting attention to detail and excellent customer service whether in person or by other communication, including written and telephone
  • Excellence in English language (oral and written) required; preference for bilingual Spanish 

NOTE: Unfortunately, submissions without salary requirement cannot be considered. 

Equal Opportunity Employer M/F/D/V

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